How to Use Social Media for Small Business Marketing

You have come a long way! In our series you learned: why websites are important, how to plan for a website, how much websites cost, whether you should build your own website and what a successful website is made of. You also learned how to make your website search engine friendly, how to write powerful content for the web and how you can use a blog for marketing. Today you’re going to learn how to use social media for small business marketing.

Are Group Deals & Flash Sales The Next Big Thing In Facebook Commerce?

As more and more brands are opening up shop on their Facebook pages it is becoming increasingly important to find ways to reward customers for purchasing and sharing. As a result, we are seeing an influx of special offers like group deals and flash sales hitting Facebook commerce stores. I had the opportunity to speak with several leaders in F-commerce—SortPrice, Zibaba, and WildFire—to find out more about how these deals work, why they’re great for creating a buzz, and how they play into the future of F-commerce.

Why Daily Deal Sites are Here to Stay

If something is too good to be true, then it probably is. But once in a generation, an idea (or in this case, a business model) comes along that is so disruptive that the old the adage is proven wrong.

That disruptive business model is Groupon and the daily deal industry. There’s a lot of noise coming from skeptics and naysayers who look at the legitimacy, longevity and viability of the model. However, those critics are also overlooking the fundamentals of why daily deals are here to stay.